Services
Messaging
Consistent message development for use across multiple platforms is easier said than done. Whether it's an op-ed, media interview, donor communication, or social media posts, Mary Beth can help you craft consistent and effective messaging and get it in front of the audiences that will help you achieve your desired outcomes.
Your published words can be the backbone of your public persona, but an op-ed calls for a different writing approach than a statement for the press.
New and experienced writers alike can rely on Mary Beth's effective coaching and editing for your organization's overall messaging as well as individual writing projects.
Strategic Planning
From one week campaigns to multi-year projects, developing a comprehensive communications plan is key to weathering both the expected and unexpected.
Including media outreach and placement, public affairs, and coaching for spokespeople, Mary Beth will work with your teams - or be the team if needed- to build that plan .
Adaptability is crucial in times of crisis, and Mary Beth specializes in quick thinking to modify plans to yield the best results.
Media Outreach & Placement
Relationships with reporters and editors return higher dividends than a basic email blast. Mary Beth knows how to identify and connect with the members of the media who will carry your message to the right audiences.
A well written op-ed must be seen to be read, so choose communications support that knows what editors and outlets need and want. Mary Beth brings solid experience and relationships with top tier publications across the country to help you determine which outlets are best for your commentary pieces.